advertising

after doing a case study on the c'mons it was interesting to find out about the marketing strategies that took place. the use of underground guerilla tactics worked fantastically for the c;mons, why not put some of the good practices to the test with a smaller project, my characters 'THE N8IVES'  i though that some kind of sticker or urban guriella campaign that could drum up some hype about these characters. i made a short advert on After Effects that would create curiosity when people see the you tube link ... have a look ....

more designs .....

so starting to get a final feel for the characters here are some more designs to show the progression of the designs.

initial designs

Introduction to characters

View more presentations from davybai.
this is a small powerpoint presentation to show initial designs of THE N8IVES.

fig 1

fig 3

fig 2

so literature review complete showing all the research into generation Z and characterisation. also included in my interim deliverable is case studies on the c'mons (fig 1) designer toys (fig 2) and the ugly dolls (fig 3)