Hi this is my blog i have created to keep the world informed of my university honours project. In this blog i will post the outcomes of my research and the progress of my work. I will try to be as informative as possible to make sure that everyone who follows is able to follow my progress with relative ease.
My honours project will consist of me doing research into characterisation and understanding the relationship between characters and their target audience. In doing so i will create a set of characters that can be used in a variety of marketing or branding scenarios. Based on my chosen research and design, the characters will be created and successfully marketed with the aim of capturing versatility across demographics and consumer tastes.
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