10 traits of generation Z

1. an essentially transient workforce, gen z will move to were the work is rathe than find employment in their home town.
2. relentlessly tested from nursery school onwards, they will see constant feedback and appraisal as the norm, not the exception.
3. diversity and equality will be a fundamental way of doing business, not a feel good perk.
4. generation z will have more degrees, diplomas and certificates than any other generation, but will need encouragement to notch up meaningful work experience.
5. many schools and colleges will be sponsored by employers in a bid to secure young talent early on.
6. high salaries will be less crucial as mortgages, bank loans and even private car hire will be consigned to the history books.
7. life will be lived primarily via the web and for those who find work less than satisfying, a second or virtual life will become their comfort blanket.
8. loyalty to employers and engagement at work will become an urgent priorty as young worker switch jobs and locations quite often.
9. generous access to tecnology as children but limited physical freedom means gen Z will grow up fast. The erosion of their childhood may see many of them breaking out of the rat race later on in life.
10. political life will become less significant as gen Z-ers exercise power via their online identities, not the ballot box.

These points were written by Virginia Matthews in an article name "Generation Z - New kids on the block".  This is a human resources site and although its very job orientated, it has some good points that help me understand my target audience.
http://www.personneltoday.com/articles/2008/09/14/47303/generation-z-new-kids-on-the-virtual-block.html