ok so my honours project has took a new twist, now my focus is to discover the difference between generations X,Y and Z. What is generation X,Y and Z??????? your guess is as good as mine!!! yes i know in my learning contract I said that im going to target generation Z, but to be honest this is gonna take some looking into. I have heard of generation X but never heard of generation y and z before this project.
So putting characterisation aside, my research is focused on some social science. My first port of call was Napier uni library and some recommendations from my supervisor (cheers Tom). To get a grip of these new categories of generations i had to find out what they meant, literally.
(these categories are debatable but roughly accurate)
GENERATION X= people born between the mid 60's and 70's
GENERATION Y=" " 80's and mid 90's
GENERATION Z=" " mid 90's till roughly present
ok i know this is very vague but as i said its been debated about the exact dates for these categories but for now it gives me a fair idea of my target audience.
now that i understand that i am generation Y (born in 1980) i can now try to understand generation Z to create characters that will relate to these bunch of cyber fanatics, and what does that mean to me??? Well as a GY'er my life was not filled with interactive media or information at our fingertips, the most i had when i was young was a commodore 64 (for those old enough try and remember punchy and X-zap) and if you even mention a WORLD WIDE WEB you probably would have been committed. But generation Z is a completely different story. The GZ'ers are born into a completely new world were they could not fathom going to a library if you needed some information, Its "Google it" all the way and WWW. so (and i am getting to a point here) i need to look at how "NEW MEDIA" has shaped life and specifically society in this complex digital age we find ourselves in.
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